Selected work

The problem. Over a multi-day conference a rep has hundreds of short conversations. The old way was to try to remember them all and then fill out a long form afterwards, which meant lost detail, inconsistent notes, and lead distribution that dragged on for days after the event, slowing down every follow-up.

What I built. A mobile web app reps open on their phone. After each meeting they capture the lead on the spot, either by recording a quick voice note or photographing the person’s business card. The app transcribes and reads everything, extracts the contact, company, and topic, and logs it to a shared sheet. It works offline and syncs when the connection returns.

The value. No more end-of-day form marathons or lost detail. Because every lead is captured and structured in the moment, leads can be distributed to the team the instant the event ends, turning days of follow-up lag into hours.

The problem. Keeping up with industry news, brand mentions, and what competitors are doing meant a marketing team scanning feeds and sites every morning: slow, easy to miss things, and impossible to do consistently.

What I built. A single dashboard that pulls from 20+ sources every day, uses AI to cluster duplicate coverage of the same story, scores each item by relevance, and splits it into news, brand, competitor, and PR views. It flags the stories the team could react to, so a morning of manual scanning becomes one prioritised feed.

PR opportunities. The PR view curates emerging, relevant articles where there’s an opening to reach out, so the team can pitch a quote or a contributed insert while the story is still live, instead of finding it days too late.

The value. Faster awareness, fewer missed stories, and PR opportunities caught in hours instead of days.